Web designer, London

Who am I?

I'm a writer-designer who's also a geek. I've been doing professional web design since 2004, graduated from the University of Cambridge with a First in English in 2007, and now I spend most of my time being a professional writer for videogames, for companies like Free Radical Design, Ubisoft, and Sony. You can check out my games writing presence at my David Midgley, games writer page. But I'm still actively involved in web development, and I'm currently a member of one web startup, and doing web development as a contractor for another 2 startup companies. I also have ongoing web clients whose sites I regularly update.

Who are you?

A website is a statement about who you are — and once you launch, it's out there for the world to see. That's why it's important for me to communicate clearly and constructively with you as I work on your website. You are the expert on you, so why not represent that in the best possible way on your website? You provide the content, and I provide the code and web know-how in all the technical areas, like accessibility, usability, and Search Engine Optimisation.


Your site needs to look good, but professional web design isn't just about constructing a pretty site. It's also important that the content is well-structured, and the navigation and interface is user-friendly. The only way to achieve this is by exploring and iterating over designs, communicating and discussing it, until we nail the right look and feel for your site.

Test Me

I can demonstrate what I mean about communication. Send me an email for a free estimate of costs on your web project. That comes with free technical advice and suggestions on what you're trying to achieve.


Developing an online presence

I design websites which can grow along with you, becoming more prominent online as time passes, and your content and web presence expands and becomes richer. If you invest your time and energy in your website, it will become a rewarding and self-sustaining entity.



What versus How

As the internet matures, there's an expanding set of existing technologies to perform basic tasks. Wordpress, the blogging software, springs to mind. You might start to wonder if you really need a web designer. Couldn't you take care of it yourself?

My approach is that, yes, you can — but these days, the value of previous experience in the online arena is not knowing the "what", it's knowing "how". You might know you could use Wordpress to run a blog, but unless you know how to create a blog that combines a suitable visual design with engaging subject matter, that handles the technical requirements users make, that can be added to in extremely specific ways when you need to, you won't be making the most of the opportunities the internet provides.

Outsource it

I offer highly-tailored bespoke development. In a nutshell, that means that whatever you want, I can budget in some time to do it. Because web development is a low-overhead business, it allows me, as a freelance designer and programmer, to take on jobs quickly as they arise, devote part of my time to each project, and quickly and cleanly execute the work. The plus side for you is: there's no waiting around, I can tell you what it will cost in advance, and you get someone you can contact at any time with issues and questions. You don't have to worry about the moments when you realise, "Oh, but I actually need it to do that... and I have no idea how".

Please see my portfolio, professional web design articles, and services pages for more information.